Building a SaaS Tool To Replace Your Job

I’m a robotics engineer by education and a digital nomad at heart, which gives me a unique perspective on both technology and lifestyle flexibility. Recently, I launched a platform designed for non-developers to fine-tune AI image models with their own data. It’s particularly valuable for model photography, headshots, fashion shoots, and e-commerce product photos. My goal is to create a virtual photography studio where users can generate models and have them interact with their products in realistic settings.

With the rise of AI-generated imagery, I saw a gap in the market: many businesses need professional-looking photos but can’t afford traditional photoshoots. This platform aims to simplify that process by making high-quality visual content accessible to anyone, regardless of their technical expertise.

My passion for photography and image generation began during my student days, where I was always exploring new ways to combine technology with creative processes. I’ve always been fascinated by the potential of AI and photography is a perfect avenue to use it.

I’ve seen firsthand the challenges photographers and brands face when trying to scale their visual content—whether it's the cost of models, location fees, or post-production. I realised that AI could solve many of these pain points by allowing businesses to create stunning visuals on demand, at a fraction of the cost and effort.

Plus, as someone who values freedom and flexibility, I saw this as an opportunity to build a business that aligns with my own lifestyle goals while also addressing a real market need.

I have specific financial goals, like reaching a monthly recurring revenue (MRR) that matches or exceeds my current salary. Success for me is about freedom—achieving that income level with 50 times more flexibility than a traditional 9-to-5 job.

I want to create a business that not only generates consistent revenue but also allows me the freedom to work from anywhere, at any time. I think many entrepreneurs, especially in the SaaS space, are striving for that balance: a profitable business that doesn’t demand their constant presence. True success, for me, is building a business that operates efficiently, grows sustainably, and enhances my quality of life.

I’ve already rebooted my business several times, and each time I’ve learned valuable lessons. If I had to start from scratch today, I would put a much stronger emphasis on marketing and distribution right from day one. In the early stages of my previous projects, I focused too much on perfecting the product, believing that if I built the best possible tool, customers would naturally find it. That’s simply not true.

Now, I understand that even the most incredible product won’t succeed without a strong go-to-market strategy. So, I’d focus on building an audience, testing marketing channels, and creating buzz long before the product is even finished. Customer feedback from early adopters is also invaluable.

In short, I would spend less time tweaking the tech and more time validating the idea and generating awareness.

First, I’d say: find a niche that you’re passionate about and willing to stick with long-term. In the beginning, you might iterate on different products or pivot slightly, but staying within a niche allows you to develop a deeper understanding of your target audience and their needs. You don’t want to be jumping from one trend to another—focus on mastering one area.

Second, as mentioned above, don’t underestimate the power of marketing. A lot of new entrepreneurs fall into the trap of thinking they need to have a perfect product before they can start promoting it. But marketing isn’t just about selling—it’s about building relationships with potential customers and gathering feedback early on. Even if your product is in its infancy, start building an email list, share your progress on social media, and engage with communities in your space. Your future customers need to know you exist before they can buy from you.

Lastly, don’t be afraid to fail and iterate. Every setback is a lesson in disguise, and the faster you can learn and adapt, the better your chances of success.

You can find me on Twitter here.

Check out The Flux Train, my SaaS tool.