The Debrief: A 5 Figure Newsletter

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Welcome to The Debrief. This week we interviewed Michael, owner of one of the most successful AI newsletters, Bot Eat Brain. If you didn’t catch it, feel free to check it out here before diving into this edition.

In this mid-week newsletter, we are going to investigate what we covered in our interview and breakdown the key takeaways and share some actionable advice for you to work on in your business venture.

Each debrief is designed to give you something to work on each week based off the advice given by our featured entrepreneur.

Let’s get into it!

Bot Eat Brain Newsletter

Key takeaways:

1. Build Value First, Revenue Second
   Michael emphasises the importance of consistently delivering value to your audience, not just focusing on numbers. His success with Bot Eat Brain stems from creating content that resonates deeply with readers, offering actionable insights rather than just news. Engagement, measured by how readers interact with and use the newsletter in their lives, was his true north star—even more than subscriber growth or revenue.

2. Combine Your Skills with Emerging Trends
   Michael’s transition from running a digital marketing business to owning an AI-focused newsletter highlights how existing skills can be leveraged in new markets. His expertise in marketing paired seamlessly with his passion for AI, allowing him to capitalise on a fast-growing niche while building on familiar foundations. By pitching himself early with a mock article and tailored cover letter, he demonstrated the value of proactive action in career shifts.

3. Treat a Newsletter Like a Business
   Rather than treating Bot Eat Brain as just a content project, Michael approaches it as a multifaceted business. He stresses the importance of systems for content creation, clear monetisation strategies from the start, and diversification of revenue streams to maintain sustainability. These strategies not only strengthened the newsletter’s growth but also ensured it remained financially viable without compromising on content quality.

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