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The Debrief: A Cleaning Business
We dive into our interview, highlighting the key takeaways, and provide actionable advice to help you advance in your business venture.
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Welcome to The Debrief. This week we interviewed Maria, a solo home cleaning service provider. If you didn’t catch it, feel free to check it out here before diving into this edition.
In this mid-week newsletter, we are going to investigate what we covered in our interview and breakdown the key takeaways and share some actionable advice for you to work on in your business venture.
Each debrief is designed to give you something to work on each week based off the advice given by our featured entrepreneur.
Let’s get into it!
Cleaning Business
Key takeaways:
1. Personalization Sets You Apart
Maria noticed that clients prefer a consistent and personalized experience, which big cleaning companies often can’t provide. By going solo, she built trust and strong client relationships, ensuring repeat business and word-of-mouth referrals.
2. Marketing Matters—Start Early
Early on, Maria relied heavily on word-of-mouth, which worked but took time to gain momentum. Looking back, she would have invested in social media and online listings sooner to attract a steady stream of clients. A strong online presence with positive reviews can significantly boost business.
3. Reliability and Pricing Are Key to Success
Being consistent and dependable is crucial in the home cleaning industry—clients need to trust that you will show up on time and deliver quality service. Additionally, Maria advises against underpricing services. Many new cleaners charge too little, leading to burnout. Knowing your worth and pricing fairly ensures sustainability and profitability.
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