The Debrief: A Table Top Game Business

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Welcome to The Debrief. This week we interviewed William, co-founder of Think Fast Games, a table top game company. If you didn’t catch it, feel free to check it out here before diving into this edition.

In this mid-week newsletter, we are going to investigate what we covered in our interview and breakdown the key takeaways and share some actionable advice for you to work on in your business venture.

Each debrief is designed to give you something to work on each week based off the advice given by our featured entrepreneur.

Let’s get into it!

A Game Business

Key takeaways:

1. Build on personal experiences to create meaningful products.
   William’s passion for games comes from a lifelong tradition of family game nights that fostered his skills in problem-solving, decision-making, and communication. Think Fast Games aims to recreate these experiences for others, prioritising connection and skill-building in their game designs. By grounding their business in a personal passion, William and his co-founder ensure their products resonate deeply with their target audience.

2. Preparation is key for crowdfunding success.
   After a learning curve with their first Kickstarter campaign, the founders discovered the importance of thorough pre-launch promotion. Their second campaign was more successful, thanks to a focus on early marketing and audience engagement before going live. For future entrepreneurs, this underscores the value of learning platform-specific strategies to gain early momentum.

3. Fun drives creativity in product development.
   According to William, creating games that are enjoyable starts with a relaxed, open-ended approach to idea generation. Think Fast Games spends around six months developing a new game, and the most crucial element—finding a fun and engaging concept—emerges from informal, enjoyable brainstorming sessions. Entrepreneurs in creative industries should prioritise a joyful, flexible approach during early development to ensure the final product truly engages its audience.

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How to start this business?

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