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The Debrief: How to Quit your Job with a Print on Demand Business
We dive into our interview, highlighting the key takeaways, and provide actionable advice to help you advance in your business venture.
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Welcome to The Debrief. This week we interviewed Laura, a print-on-demand (POD) entrepreneur who turned her creative side hustle into a thriving full-time business. If you didn’t catch it, feel free to check it out here before diving into this edition.
In this mid-week newsletter, we are going to investigate what we covered in our interview and breakdown the key takeaways and share some actionable advice for you to work on in your business venture.
Each debrief is designed to give you something to work on each week based off the advice given by our featured entrepreneur.
Let’s get into it!
Print On Demand
Key takeaways:
1. Niching Down Leads to Faster Growth
When Laura first started, she tried selling a variety of designs to appeal to everyone. However, she quickly realized that focusing on a specific niche—such as pet owners or book lovers—helped build a loyal customer base and made marketing much easier. Pick a niche early and stick with it. This way, you can create designs that deeply resonate with your audience rather than competing in the crowded general market.
2. SEO and Digital Marketing Are Essential
Laura acknowledges that if she were starting over, she’d spend more time learning SEO and digital marketing from day one. POD success isn’t just about designing great products—it’s about getting those products in front of the right people. She emphasizes optimizing listings for search engines (SEO) and leveraging social media ads as key strategies to drive traffic and increase sales.
3. Print-on-Demand Isn’t Fully Passive, But It’s Scalable
While POD is often marketed as a passive income stream, Laura highlights that it requires ongoing effort—especially in the early stages. You need to keep testing new designs, analyzing performance data, and adjusting your strategy. However, once a design gains traction, it can generate income for years with minimal upkeep. Scaling is also possible by automating fulfillment and expanding to multiple platforms.
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