The Debrief: How You Should Start Your $6k/month Social Media Management Business

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Welcome to The Debrief. This week we interviewed Sarah, a Social Media Manager making $6k per month. If you didn’t catch it, feel free to check it out here before diving into this edition.

In this mid-week newsletter, we are going to investigate what we covered in our interview and breakdown the key takeaways and share some actionable advice for you to work on in your business venture.

Each debrief is designed to give you something to work on each week based off the advice given by our featured entrepreneur.

Let’s get into it!

Social Media Manager

Key takeaways:

1. Social Media Levels the Playing Field for Small Businesses
   Sarah’s realization that social media could help small businesses compete with larger players was the catalyst for her career. She highlights that platforms like Instagram and Facebook offer affordable, effective ways for businesses to increase revenue, generate leads, and build brand awareness. Her success in helping a small boutique hit monthly revenue goals solely through organic social media campaigns proves that intentional strategies can drive real results without big budgets.

2. Building Systems and Niching Down are Critical for Growth
   Sarah emphasizes the importance of niching early to position yourself as an expert and avoid spreading yourself too thin. By focusing on specific industries or client types, you can deliver more targeted strategies and stand out in a crowded market. She also learned the value of tools and systems like Asana, Canva, and Later, which streamlined her workflow and eliminated stress. For freelancers, having processes for content management and analytics tracking is non-negotiable for scaling efficiently.

3. Success is Measured by Results, Not Vanity Metrics
   While follower counts may look impressive, Sarah defines success as delivering outcomes that align with her clients' goals, such as lead generation, sales conversions, and website traffic. Tangible results speak louder than vanity metrics and help establish long-term trust with clients. On a personal level, Sarah values balance—taking on clients whose missions align with her values allows her to stay creatively fulfilled while avoiding burnout.

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