The Debrief: Quit the 9-5 & Open a Yoga Studio

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Welcome to The Debrief. This week we interviewed Sarah, the founder and lead instructor at Serenity Flow Yoga Studio. With over 15 years of yoga practice and nearly a decade of teaching, Sarah launched her studio five years ago to create a welcoming, community-driven space where people of all levels could explore yoga. If you didn’t catch it, feel free to check it out here before diving into this edition.

In this mid-week newsletter, we are going to investigate what we covered in our interview and breakdown the key takeaways and share some actionable advice for you to work on in your business venture.

Each debrief is designed to give you something to work on each week based off the advice given by our featured entrepreneur.

Let’s get into it!

Serenity Flow Yoga Studio

Key takeaways:

1. Follow Your Personal Transformation to Find Your Business Niche
   Sarah’s path into yoga wasn’t planned—it began during a stressful time in her corporate career. Yoga became her sanctuary, helping her manage anxiety and burnout. This personal transformation sparked her passion for sharing yoga with others, leading her to leave her corporate job and pursue teacher training.

2. Community and Mindfulness Can Be Your Business’s Unique Edge
   Sarah intentionally built a space where students feel connected, both to themselves and to each other. Her emphasis on mindfulness, combined with workshops, retreats, and social events, sets her studio apart in a crowded market.

3. Don’t Overlook the Business Side—Plan, Market, and Diversify Early
   In the early days, Sarah was so focused on teaching and creating an inviting space that she underestimated the importance of business fundamentals. From financial planning to marketing and scheduling software, the behind-the-scenes work was overwhelming at first. Her advice is to treat your passion as a business from day one. Invest time in understanding the logistics, build an online presence early, and diversify your offerings (like virtual classes or workshops) to create multiple income streams. This approach not only stabilizes revenue but also helps you adapt to unexpected challenges—like the pandemic.

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