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The Debrief: Quitting the 9-5 with a Personal Training Business
We dive into our interview, highlighting the key takeaways, and provide actionable advice to help you advance in your business venture.
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Welcome to The Debrief. This week we interviewed Jessica, a marketing manager who runs a side hustle as a personal trainer. If you didn’t catch it, feel free to check it out here before diving into this edition.
In this mid-week newsletter, we are going to investigate what we covered in our interview and breakdown the key takeaways and share some actionable advice for you to work on in your business venture.
Each debrief is designed to give you something to work on each week based off the advice given by our featured entrepreneur.
Let’s get into it!
Personal Trainer
Key takeaways:
1. Build a Niche Audience Early
Jessica emphasizes the importance of defining your target audience from the beginning. Early in her business, she tried to appeal to everyone, which slowed her ability to connect with the right clients. Specializing in a niche market, like busy professionals or fitness beginners, can help you stand out and attract a loyal customer base faster.
2. Invest in Professional Tools for Scalability
While starting small is essential, Jessica highlights the long-term benefits of investing in tools like a professional website, client management software, and social media planning. These investments streamlined her operations, enhanced her client experience, and allowed her to scale her business more efficiently.
3. Relationships and Referrals Drive Success
Jessica stresses the value of building trust and strong relationships with clients. Word-of-mouth referrals have been a cornerstone of her growth. By genuinely investing in her clients' progress and celebrating their wins, she has built a loyal network of ambassadors for her business.
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