The Debrief: Side Hustle Creating Learning Resources

Welcome to The Debrief. This week we interviewed Eamonn, an entrepreneur who’s successfully turned his expertise into a side hustle by offering educational content on YouTube. If you didn’t catch it, feel free to check it out here before diving into this edition.

In this mid-week newsletter, we are going to investigate what we covered in our interview and breakdown the key takeaways and share some actionable advice for you to work on in your business venture.

Each debrief is designed to give you something to work on each week based off the advice given by our featured entrepreneur.

Let’s get into it!

A Side Hustle Creating Learning Resources

Key takeaways:

1. Play to Your Strengths, but Consider Audience Size

   Eamonn initially focused on Google Sheets for his content, playing to his strengths. However, he realised that targeting a broader topic, like Excel, with a larger search volume could have accelerated his growth. When starting out, assess your skills but also research the market demand to ensure your content has a sizeable potential audience. Eamonn’s pivot to broader topics is a great lesson in balancing passion with strategy.

2. Leverage Every Piece of Content as a Lead Magnet

   Eamonn highlights the importance of using existing content as lead magnets. By turning his top-performing videos into newsletter sign-ups, he’s seen steady growth in subscribers. For new creators, this approach can help repurpose content effectively, keeping your audience engaged across platforms and increasing their chances of converting to paying customers over time.

3. Consistency Over Perfection

   Eamonn emphasises that starting messy and improving along the way is more valuable than waiting for perfection. His own early content was less polished, but it helped him grow, learn, and provide value to his audience. The takeaway is to focus on consistent output; the quality will naturally improve, and real-world feedback is far more valuable than waiting until everything feels perfect.

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