The Debrief: Turning a Writing Hobby into a Business.

Welcome to The Debrief. This week we interviewed Maria, a a marketer with a passion for writing. In her spare time she writes daily newsletters sharing her thoughts on social media, writing, and email marketing. If you didn’t catch it, feel free to check it out here before diving into this edition.

In this mid-week newsletter, we are going to investigate what we covered in our interview and breakdown the key takeaways and share some actionable advice for you to work on in your business venture.

Each debrief is designed to give you something to work on each week based off the advice given by our featured entrepreneur.

Let’s get into it!

The Lunch Break

Key takeaways:

1. Create a platform you control.
Maria’s experience as a marketer taught her the challenges of relying on “rented land,” like social media platforms with ever-changing algorithms. By creating The Lunch Break, Maria ensures she has a stable, owned channel where her content remains unaffected by external changes. For aspiring entrepreneurs, this highlights the importance of investing in platforms you can control.

2. Start small and focused.
Initially, Maria published a daily newsletter but found herself overwhelmed and struggling to maintain focus. Switching to three weekly issues allowed her to avoid burnout and tailor content more effectively. Her lesson: start with a sustainable schedule and a niche focus to attract the right audience.

3. Don’t wait for perfection to start.
Despite having no prior newsletter experience, Maria used available tools like Beehiiv and free resources like podcasts and tutorials to get started. Her advice to beginners is clear: planning is useful, but over planning can become a form of procrastination. The best time to start is now.

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How to start this business?

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